MCTV Access Plan 2010-2012
revised July 2010
2010
Perceived Community Needs
- Expanded training for use of MCTV equipment and resources
- More outreach to increase public awareness of MCTV
- Wider variety of MCTV programming
- Improved production values of MCTV programming
- Expanded access to MCTV programming, including demonstrating through our online distribution that potential Comcast subscribers could benefit from cablecast access to the entirety of MCTV programming.
Measurement of Community Needs
- Communicating with local governance boards such as the select board and the school board to assess to what extent community needs are being met and how MCTV can improve its services.
- Convening public forums in which community members are invited to help draw up a "wish list" for PEG usage. One such forum was held in March 2009 and we plan more for the future.
- Reaching out to teachers and other community educators to assess how MCTV can help meet the needs of the education community.
- Brainstorming within the organization to find new partnerships and points of interaction with the community.
- Assessing the needs of Addison County at large to determine how MCTV can best play a role in civic life of all communities.
Meeting Community Needs
- Working closely with Comcast to ensure MCTV is meeting its obligations to the community with respect to its public, educational and governmental access functions.
- Supporting and promoting programs of local interest produced by individuals, schools, and non-profit charitable and social service organizations.
- Covering meetings of public interest, including meetings of the selectboard, the schoolboard, and other governance committees. In the fall of 2009, MCTV covered several public meetings pertaining to the closing of the Champlain Bridge, winning the gratitude of both state officials and those affected by the closing.
- Cablecasting community events such as the annual Festival on the Green that appeal to a wide viewership and partnering with organizations such as the local library to bring a variety of cultural events into the homes of the MCTV audience.
- Maintaining a staff position dedicated in part to working with local schools and recreation departments to introduce children to video production, thereby ensuring a future audience for MCTV programming.
- Planning future capital investments, including labor allocation, to keep current with the state-of-the-art in the industry.
2011
Anticipated Community Needs
- Expanded training for use of MCTV equipment and resources.
- More outreach to increase public awareness of MCTV and its programming
- Wider variety and improved technical quality of MCTV programming
- Technological applications that will enable communities without cable access to view MCTV programming
- Improvement of interactive website to enhance MCTV-user experience
Measurement of Community Needs
- Formalizing the process by which the community can give input on MCTV's direction and goals. This might involve the use of a website as well as public forums and open houses to encourage personal interaction and an on-going dialogue.
- Communicating with local governance boards such as the select board and the school board to assess to what extent community needs are being met and how MCTV can improve its services
- Reaching out to teachers and other community educators to assess how MCTV can help meet the needs of the education community.
- Brainstorming within the organization to find new partnerships and points of interaction with the community.
- Assessing the needs of Addison County at large to determine how MCTV can best play a role in the civic life of all county communities
Meeting Community Needs
- Working with Comcast to ensure MCTV is meeting its obligations to the community with respect to its PEG access functions
- Supporting and promoting programs of local interest produced by individuals, schools, and non-profit charitable and social service organizations.
- Covering meetings of public interest, including meetings of the selectboard, the schoolboard, and other governance committees
- Working with educators to find ways to bring more student-produced programming to the station
- Expanding partnerships with local cultural institutions such as the Ilsley Library, the Vermont Folklife Center and the Sheldon Museum to increase the variety of program offerings
- Instituting a bi-annual revision of MCTV policies to ensure that those policies are current and relevant
- Planning for future purchases of state-of-the-art equipment, incorporating any technological advances
2012
Anticipated Community Needs
- Expanded training for use of MCTV equipment and resources.
- More outreach to increase public awareness of MCTV and its programming
- Wider variety and improved technical quality of MCTV programming
- Technological applications that will enable communities without cable access to view MCTV programming
- Improvement of interactive website
Measurement of Community Needs
- Continuing the process by which the community can give input on MCTV's direction and goals. This might involve the use of a website as well as public forums and open houses to encourage personal interaction and an on-going dialogue.
- Communicating with local governance boards such as the select board and the school board to assess to what extent community needs are being met and how MCTV can improve its services
- Reaching out to teachers and other community educators to assess how MCTV can help meet the needs of the education community.
- Brainstorming within the organization to find new partnerships and points of interaction with the community
- Assessing the needs of Addison County at large to determine how MCTV can best play a role in the civic life of all county communities
Meeting Community Needs
- Increasing the focus on the recruitment of new producers
- Looking for new coverage opportunities, including possible collaborations with Middlebury College with respect to guest speakers and special courses
- Expanding student participation in the functioning of the station
- Working with Comcast to ensure MCTV is meeting its obligations to the community with respect to its PEG access functions
- Supporting and promoting programs of local interest produced by individuals, schools, and non-profit charitable and social service organizations
- Covering meetings of public interest, including meetings of the selectboard, the schoolboard, and other governance committees
- Continuing to expand MCTV's partnerships with local cultural institutions
- Expanding the collaboration with youth-centered programs in the community
- Planning future capital expenses including improvements to the station's facilities